Chrysler Spices up 2011 200 Sedan and Convertible with New ‘S’ Versions

If you've been following our recent reports on Chrysler’s update lineup, then you know about the Auburn Hills-automakers plans to expand its range with a new trim series called ‘S’, which is aimed at younger buyers who want something a little more attitude in looks.

Following the appearance of the 2011MY 300, 300 and Town & Country S Concepts at the 6th Annual Spring Festival of LXs in California, in late March, Chrysler has lifted the veils off the first production S models based on the 200 Sedan and Convertible.

The ‘S’ treatment is a cosmetics-only package, with both the saloon and drop top 200 gaining a bespoke front grille with a black background, body color mirrors and door handles, smoked headlamps, unique 18-in. aluminum wheels with dark painted pockets and “S” badging.

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Chrysler Teases 2011MY 300, 200 and Town & Country “S” Concepts at LX Spring Festival

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

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Chrysler Sues 'Pure Detroit' Clothing Retailer for Using its ‘Imported from Detroit’ Slogan

The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super Bowl commercial staring rapper Eminem.

According to a copy of the lawsuit obtained by the press, Chrysler argues that the local business began selling t-shirts with the ‘Imported from Detroit’ tag line shortly after the two-minute Super Bowl ad hit the air. The company added that it had applied to register ‘Imported from Detroit’ as a trademark for “various uses, including branded clothing”, on January 18, 2011.

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Chrysler Launches New “Imported from Detroit” Merchandise – And no, They’re Not Made in China…

Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit” motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise may not be made on this side of the world did cross our minds too, but Chrysler’s website put those dastardly doubts to rest stating that the clothes and apparels are all made in the USA.

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