Wanted: Responsible Person to Drive World’s Top Supercars

How’s this for a dream job? Britain’s Repairacar is seeking a very special someone who can drive supercars from a customer’s address to one of their repair shops and back. It’s all very glamorous – the opportunity to drive supercars as diverse as Aston Martins, Ferraris and even the occasional Zonda or Bugatti Veyron – though it does include some taking of public transport.

A company spokesperson explains:“[The successful applicant] will also be expected to make their own way back to base from any corner of the UK and Europe – using public transport.”

So what they’re offering are a couple of hours on a bus or train in return for the chance to drive a selection of the world’s greatest supercars? Who could say no? Well, Repairacar, for one. You see, they’re not just looking for any Tom, Dick or Harry:

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VIDEO: New Pagani Huayra Filmed at a Small Italian Fair

Just in case you’ve forgotten about the brand-new Pagani Huayra, we’ve got hold of a few new videos for your viewing pleasure. Horacio Pagani’s latest creation was recently spotted on display at the Motori e Sapori, a small county fair that took place in Italy. According to Youtube user Marchetinno, the matte silver car you see here is not the final production model but the PT4, as in Prototype 4, and it will allegedly be used as a testing mule for future special edition versions. Watch the walkaround videos after the break. Read more »

The 3 Minute Spot. The Norm for Super Cars

When you're a super car, the 60-second spot just doesn't give you enough time to showcase how awesome you are. The Pagani Zonda R released a new 3 minute video to do just that, showcase everything that is amazing about their latest sports car. Fortunately, if you produce lust-worthy, high-speed, rare vehicles the thought of getting someone to sit and watch 3 minutes of online video is not that difficult.

When planning a marketing video for online consumption, the length of the video is a very hot topic. Will people really sit through this? It's a valid concern and a lot of times most video marketing efforts could learn a lot from the brevity of Ernest Hemmingway, while the creative team gets lost in the complex expression similar to that of William Faulkner. Say things with fewer words, fewer images and more people will watch, unless you are a super car.

If you are a super car all bets are off. The advice of "keep it short" is nonsense. This video from Pagani could've been 10 minutes or 15 minutes and I still would've watched the whole thing. Unfortunately, most products don't elicit such dedication, patience or passion.

P.S. - I only did this blog post so I could talk about a sweet Zonda.