"Imported from Detroit" the T-Shirt

After plenty of discussion online and coverage from major and minor media outlets, Chrysler decided to follow up their "Imported from Detroit" Super Bowl commercial with an accompanying t-shirt.

I was personally expecting black with some simple white lettering, but someone decided a winged tire would be a bit more friendly than the tone the Super Bowl ad set, which was a bit more dark and matter of fact.

You can order yours now for $29.95. Fortunately, someone was smart enough to have the shirts made in the USA; though, "Made in the USA" isn't always made in the USA (learn more here.) It would've been even better to use a local t-shirt company like Detroit GT to do the shirts.

Regardless it is a smart move from Chrysler and good to see them carry the tagline into apparel.

Here is the original ad if you were too busy watching the football game:

Can't Buy a Kia Soul? At Least Get a T-Shirt

So you love the cute hamster ads Kia has been rolling out for the Kia Soul campaign, but you don't have $15,000 to buy a car to show that love. Well, Kia now has a solution - Hamstar! Hamstar is the campaign interpreted into cotton t-shirts with a hip outline of a hamster head.

I really love how Kia has owned this campaign by demonstrating several ways to engage with their younger fans. Whether it was the tour promotion, Facebook game, or the Moochie YouTube video series, Kia has kept their presence high as it targets the youth market.

Now if only someone can tell me why Hamstar needs a Twitter feed? @HamstarClothing is up and well doing nothing since a few promotional tweets and announcing to all 24 followers that the store is live; it's last tweet on July 21st. Oh well, I guess this helped check the "social" box on the marketing campaign project list.

Still, I really like the idea of adding a line of clothing to help further the campaign; though, one wonders if too much will make Kia "the hamster car maker"?