I was clicking through a Lexus ad for their new IS "Wield Precision" campaign when I noticed on the landing page at Lexus.com that I could "Like" the page. The hero image area of the page showcasing the car driving down a road had 167 'Likes' already. 'Like' of course is Facebook nomenclature for 'engaging' in an activity demonstrating one enjoys a piece of content. What started as a way to like someone's Facebook status update or like a photo posted has turned into 'Like' anything fever.
I just wonder what's the real point? Have we lost our minds as marketers thinking if someone clicks a 'Like' button that there is somehow more value to that view than just a page visit? Or have we as consumers lost our minds thinking someone cares we visited a web page and now we must show our satisfaction?
Even if someone does 'Like' the Lexus IS page it barely registers it on Facebook where the brand gets a small one line message that I did something. What I liked isn't even
very clear (see image at right.) To clarify, I'm not picking on Lexus. I'm just using this latest example from the Lexus IS marketing team.In the end, it really doesn't matter because Lexus did get a few more people to share an experience with only the cost of having a developer add a Facebook Like button.
Now please 'Like' this blog post... :)
