PIMEN MAGAZINE: Honda

Showing posts with label Honda. Show all posts

VIDEO: State Trooper Forces Honda Civic Driver Out of the Fast Lane

How many times have you come across a slow driver that refuses to let go of the fast lane? Probably more times that you can remember. In this video we see one of those drivers in a Honda Civic, the difference being that the person behind him / her is a state trooper.

Of course, when there’s a cop on your tale, you’ll slow down, but common sense says you should also move over and let him pass as soon as you find a chance to change lanes, something that this driver didn’t do. On the other hand, we see the double standards at play here with the police officer dangerously tailgating the Civic. But at least the video has a funny ending with the trooper forcing the Honda driver into the right lane. Watch the clip after the jump.

The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.

The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.

The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.

The ninth-generation Honda Civic made its world premiere in New York today. The new Civic’s highlights are a mildly revised style and a fuel-efficient lineup, made up of the following models: the conventional gasoline-powered Civic Sedan and Civic Coupe, the high-performance Civic Si Coupe and Sedan, the Civic Hybrid, the Civic Natural Gas and the Civic HF (an all-new high fuel economy model).

For 2012, Honda announces higher fuel economy ratings, up by as much as 8 percent on the highway in the Civic Sedan and Coupe models equipped with automatic transmissions.

The base model Civic DX Coupe has an MSRP starting price of $15,605 (€10,750), which is unchanged from the outgoing model. The base Civic Sedan and Coupe models are powered by a 1.8-liter i-VTEC engine that delivers 140 horsepower and 128 lb-ft (173.5 Nm) of torque.

It’s been over a month since the first of a series of earthquakes along with a catastrophic tsunami hit Japan’s shores resulting in devastating destruction and flooding, but the country is still feeling the effects in more ways than one.

According to a news report, Japan’s big seven automakers have lost more than half a million units of output since the March 11 quake. To make matters worse, even though many factories opened recently, they have not yet reached their full production capacity due to a lack of parts.

March was a rather subtle month without a lot of on-site fan growth ads from the automotive brands, but it was the first month a new brand returned to the United States. It’s been 27 years since Fiat has sold a car here. They returned with the Fiat 500 and I have added Fiat to this list. Like BMW, MINI and Mercedes, Fiat also has a USA-focused Facebook fan page, but like those brands I am reporting on the global brand’s Facebook fan page, but do record all of the USA-focused fan pages.

Meanwhile, Acura continued to run and promote their “Compete Like a Pro” contest for the all-new TSX Sport Wagon (as an interesting side-note, the TSX Sport Wagon is the Japanese Honda Accord wagon that everyone was hoping for back when the Honda CrossTour was announced last year causing quite an uproar on the Honda fan page.) The “Compete Like a Pro” contest is an interesting example of fan growth from marketing, CRM, and engagement.

Back in January they promoted the contest and bought some Facebook ads to support the effort creating a 23% increase in fan growth. In February, some marketing continued but most of the effort to promote the contest was done through Acura’s email communications (see image at left from a February 22 email) and there was some promotion by contestants to create interest (votes) for the contest that resulted in a 10% fan growth. As the initial surge of contestant promotion tapered, so did the fan growth, as it was only 5% in March when the contest was closing the voting.

Many of us see friends in our own communities promote – ask for – votes when they do an online contest. This initial surge in friend participation comes to an end rather quickly and then near the end of the contest, the highly competitive top people in the votes make an additional request for votes, but this is a much smaller group. What we see with the Acura contest is fairly typical and shows that the biggest impact in fan growth is still advertising to promote instead of counting on organic growth. The final 5% growth in March is a normal organic fan growth so the contest was doing very little in fan growth. Of course it might of (and hopefully did for Acura) create more clicks to dot.com and engagement which were probably the primary goals of the contest.

There was very little else going on in March for the automotive brands on Facebook. Lexus saw some positive growth with the biggest bump of 22% fan growth coming from their heavy media buys around the all-new Lexus CT200h.

Note: Unfortunately I missed a month in March, a first since starting this monthly post in November of 2009. I did record the fan numbers and you can see the early fan numbers from March in this post. I never did a February 2011 report, but have all the raw data if any one wants it. Please send me an email at red335i@yahoo.com if you do.

Toyota May See Production Diminished by 500,000 Cars because of the Earthquake

The shortage of parts and electricity problems in Japan in the aftermath of the Tohoku earthquake may delay the production of at least 500,000 Toyota vehicles, according to market research company Advanced Research Japan.

The world's largest carmaker may subsequently see its operating profit drop by at least 100 billion yen ($1.2 billion) in the 2010 fiscal year (ending March 31 2011) and up to 200 billion yen in the 2011 fiscal year. Auto analyst Koji Endo says any impact on production destined for export will affect earnings even more. “Hardly any cars will be built in April and a very low level of production will continue from May,” Endo was quoted as saying by Bloomberg.

Less than two weeks after Honda issued a recall on 33,341 Odysseys from the 2011MY over a potential problem with the windshield wiper linkage rods, the Japanese automaker has announced a second recall for its latest generation minivan. This time Honda said it will voluntarily recall approximately 2,800 Odysseys from the 2011MY because of a problem with the side windows.

Mazda has suspended all US orders for cars built in Japan as the carmaker is preparing to shut down its plants once again after a short reopening period. According to the automaker’s American spokesman Jay Amestoy, the decision will affect shipments of cars that were due to arrive in the U.S. in May. The Mazda official added that it was uncertain when normal activity will resume.

Mazda USA imports almost all its range from the Japan, except the U.S.-built Mazda6 and Tribute. The models produced in Japan are the Mazda2, Mazda3, Mazda5, MX-5 / Miata, RX-8, CX7 and CX9. Mazda halted production at its Hiroshima and Hofu plants from March 14 through March 21, but three days ago, it resumed temporary production using parts it had in its inventory.

The devastating earthquake and its aftermath in Japan have forced Honda to postpone the market launch of its new Fit Shuttle. The introduction of the car in Japan was scheduled to take place this month. Honda said it has not yet decided on a new release date and that the company will follow up with an announcement with more details soon.

Ford's luxury division Lincoln moved up one spot in the annual JD Power reliability study to gain the title of most reliable brand sold in the U.S., ahead of Lexus and Jaguar. The industry overall vehicle dependability has also improved compared to 2010, but automakers still have problems with new technologies and features.

The 2011 study takes into account problems experienced in the past 12 months by more than 43,700 original owners of three-year-old cars (2008 model year). JD Power determines the overall dependability by the level of Problems encountered Per 100 vehicles (PP100). A lower score reflects higher quality and the good news is the overall vehicle dependability averaged 151 PP100, the best value since the creation of the study.

A defective fuel pump module is to blame for the latest Honda recall that affects 18,056 Civics from the 2011 model year. According to the National Highway Traffic Safety Administration [NHTSA], the roll-over valve inside certain fuel pump modules may have been damaged during production and could cause fuel leakage in the event of a roll-over incident. The safety agency said no crashes or injuries have been reported in relation to this defect.

Honda today lifted the wraps off the Brio, a small city car designed for emerging Asian markets such as India, China and Thailand. Previewed last year by the Brio concept, Honda’s new model measures 3,610 meters long and 1,680 meters wide, making it 290mm shorter than the Jazz supermini and only 1 centimeter narrower.

The Brio uses a 1.2-liter i-VTEC engine sourced from the Jazz, which delivers 90 horsepower and an average fuel consumption of 5 liters/100 km (47 mpg US), while respecting the Euro 4 emission standards. The engine can be linked to a manual five-speed gearbox or a CVT transmission.

One of the biggest problems most see with Honda’s CR-Z hybrid sport hatch is the lack of a performance version. That may change soon enough as Mugen’s European division is readying a “highly-tuned” version of the CR-Z that it claims will deliver “Type R-like” performance. The faster and more powerful CR-Z Mugen prototype is being developed as a joint project between Honda UK and Mugen Euro, and it will make its world debut at the Goodwood Festival of Speed this July.

“This will be one quick hybrid,” said Martin Moll, Head of Marketing for Honda UK. “With more torque, more power and MUGEN’s experience of working with Honda cars, we’re expecting great things. It promises to show how hybrid cars can be even more exciting to drive.”

Honda said that the CR-Z MUGEN prototype will feature modifications to both the 1.5-litre i-VTEC petrol engine and the Honda IMA system to boost power and torque, adding that these changes may also result in greater mpg and lower CO2 emissions during some conditions. Final power, torque and fuel economy figures are not yet known.

Toyota and Honda Plants Shut Down After 8.9 Earthquake and Mega Tsunami Hit Japan

A massive 8.9 magnitude earthquake hit the northeast part of Japan earlier this morning triggering a 10-meter high tsunami on the coasts of the country sweeping away homes, cars and buildings. The disastrous earthquake, which was followed by many aftershocks, is said to be the world's fifth-largest since 1900 and the biggest in Japan in 140 years.

The full extent of damages caused by the earthquake and the ferocious tsunami remain unknown for now, but we’re already hearing news of people being evacuated and many homes and factories destroyed.

On the automotive front, Toyota and Honda were forced to shut down some of their production plants and evacuate their workers from several factories in the quake zone. According to reports, Toyota, which has a large manufacturing presence in northern Japan, was affected the most with the shutdown possibly affecting production of cars like the Yaris sedan and the Scion xB and xD models.