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In the US, BMC targeted this car squarely at the VW buyer.
For just a few hundred dollars more than a Beetle, you got FWD, an 1100cc water-cooled engine, real - non-toxic - heat, a roomier interior, Hydrolastic suspension and a name associated with very popular sports cars.
Unfortunately, all things weren't equal, and between MG's relatively small dealer network and relatively large list of mechanical and electrical issues, the 1100 was barely a blip on the US sales screen. It was never a threat to VW. Work stoppages at BMC's factories during the 1960s didn't help things either, as at times the cars were in short supply. Less than 35,000 were sold here during its 5 year run.
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These cars ride like few other small cars ride. The Hydrolastic suspension was a brilliant piece of engineering. Also brilliant is the engine and transmission, which shared lubricant. It saved space, but it makes changing the oil every 3000 miles (or less) a must.
A stock MG 1100 is painfully slow. However, since the engine is the same as the one found in the Mini, most Mini performance parts can be applied to the MG 1100. Me? I'd run it as is until the engine quit and then replace it with a mildly tuned 1275cc engine.
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It's probably not practical for everyday use, but this 1100 would be a great car for slow weekend drives and would be a big hit at any British car show.
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A big thanks to JaCG reader, Tom, for sending me the link to this car!