Escapism: Gooseneck Campsite

I have to finish this paper to finish this paper to finish this paper. (That is what I call two deja vus in one sentence.)

But at the back of my head I am actually there, in the picture, looking at the river below me, marvelling at the sheer insignificance of myself and my problems in general. I love how nature puts me in my place.

Motivation to finish this paper to finish this paper to finish this paper so that I can write other papers and compile them into a confirmation report so that I can travel again! Ooosh!

เที่ยวเกาหลีด้วยตัวเอง

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http://www.raiwan.com/2009/09/19/3259/

เที่ยวเกาหลีด้วยตัวเอง

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เน้นเที่ยวในเมืองค่ะออกนอกเมืองจะลำบากหน่อยเพราะคนเกาหลีส่วนใหญ่ ไม่ใช้ภาษาอังกฤษค่ะ เริ่มที่จองตั๋วเครื่องบิน ตอนนี้มีสายการบินน้องใหม่คือ สาบการบิน Jeju ...
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จึง ทำให้เกิดความคิดที่จะบันทึกเรื่องราวการหาข้อมูลเกี่ยวกับการเดินทางครั้ง นี้ ตั้งแต่เริ่มต้น ซึ่งอาจจะเป็นประโยชน์ต่อผู้ที่คิดจะไปเที่ยวเกาหลีด้วยตัวเอง ...
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Hong Kong Express Airways Limited (traditional Chinese: 香港快運航空有限公司, formerly 港聯航空有限公司; Jyutping: hoeng1 gong2 faai3 wan6 hong4 hung1 jau5 ...
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On 20 October 2009, the Chief Executive in Council has authorized the scheme of Guangzhou-Shenzhen-Hong Kong Express Rail Link (Express Rail Link) that was ...
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Hong Kong Express (UO) flights
Compare Hong Kong Express flights prices with other airlines. See Hong Kong Express flights, routes, maps, prices across month and find cheapest flights.
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http://www.britannica.com/EBchecked/topic-art/333926/97239/Leaning-Tower-of-Pisa-Italy

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The Leaning Tower Of Pisa, Italy Official Name: TORRE PENDENTE DI PISA Years Built: 1173-1350 Original Architect: Bonanno Pisano (Not clear) Architect who ...
www.flickr.com/photos/suvrangshu/3238621972/

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The Leaning Tower of Pisa has been a famous landmark in Italy since its construction. Learn why the tower leans, and why it was built.
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1173 AD
The Leaning Tower of Pisa was built in Italy in 1173. The Leaning Tower of Pizza, on the other hand, is currently under construction at Appling ...
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2001
On June 16 2001, the Leaning Tower of Pisa in Italy was officially reopened during a colorful ceremony that coincided with the feast of Saint ...
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Part I: How Cash for Clunkers Impacted 2009 Sales & Advertising to Attract Bargain Shoppers

There are a lot of articles out talking about a resurgence in automotive sales. As a recent LA Times article claims, “U.S. car sales are out of rut.” While there certainly is some very positive momentum that all started with Car Allowance Rebate System (CARS) or more commonly known as “Cash For Clunkers”, Ford posted a pretax third-quarter profit of $357 million and General Motors has improved its market share for four straight months, the market is far from recovery.

All of this talk about improvements in the automotive market has left me wondering what is really going on, since we recently crossed 10% national unemployment and little has changed with economic fundamentals.

Did Cash For Clunkers wake people up and get them interested in car buying? Or was it simply a temporary spike where numbers returned to pre-Clunker sales? Or is something else going. Of course, I’m curious if the sales momentum in late 2009 is advertising or product related or a little of both or not really a momentum at all.

Approach

Most of the analysis done by the media is year-over-year comparisons. But if this year is highly unusual and looking back at the tanking of sales in late 2008 is naturally going to provide what looks like a surge in sales, how can we judge sales performance post Cash for Clunkers?

This analysis looks at 2009 only. I looked at sales through the first six months of 2009 (January-June) and then took an average of sales for those months to obtain an average month in 2009.



The chart looks at percentage of change from a six-month average, against the months where Cash for Clunkers was active and the following two months post the end of the Clunkers offer: September and October.

The data also only looks at non-luxury automotive brands for the companies included in the analysis. Why? The legislation applied only to cars priced below $45,000. Cash for Clunkers had a negative or non-impact on luxury car sales, so I decided to exclude it in this analysis.

One company that may seem odd here is Smart. I only included them because they were running a high profile $99/month Cash for Clunkers promotion. I was curious if it had an impact on sales.

Sales During Cash for Clunkers

Honda, Nissan and Toyota saw the most significant increases in sales in August when Cash for Clunkers was at its peak. Honda had a 90% increase while Nissan increased 89% and Toyota 78% over the 6-month 2009 average.

U.S. brands Ford, General Motors and Chrysler saw decent gains, but almost two-thirds or half the gain of their foreign counterparts. General Motors led with a 60% gain, Ford saw a 45% increase and Chrysler performed the lowest across the major brands with only a 19% improvement; though, many Chrysler dealers were caught without adequate inventories.

Truck sales were one area where American brands did fairly well. “The single most common swap - which occurred more than 8,200 times - involved Ford 150 pickup owners who took advantage of a government rebate to trade their old trucks for new Ford 150s,” according to the Associated Press.

Not surprisingly, Hyundai received a nice bump especially with some low-priced value alternatives for SUV traders with significant sales of the Tucson and Santa Fe. The Elantra, their economy car, doubled sales in August as value seekers sought alternatives to the Honda Civic, Ford Focus and Toyota Corolla which all ran into availability issues.

Smart saw a negative change in July as Cash for Clunkers started, but eventually turned positive, barely, as the program peaked in August. Unfortunately for Smart, their sole product only allows for a driver and one passenger and while the 33/41 mpg fuel-economy at first is appealing, it comes with giving up a lot like interior space and concerns for safety.

The program did what most expected it to do. It increased sales and spurred a lot of interest in new car sales. Who benefited more is really more of a political concern and caused a lot of discussion as it is easy to see the Asian automakers did very well from the program.

Marketing To Clunker Sellers

There were various efforts as automakers tried their best to attract clunker sales. Hyundai was the first out of the gate by offering trades a few weeks before the program officially started, good thing for Hyundai the government accepted the early trades.

Ford Motor Company went with their “Let Ford Recycle Your Ride” site that simplified the process for figuring out if a car qualified and then returned a list of qualifying Ford, Lincoln and Mercury vehicle choices. The site also included manufacturer incentives. All of this made for a very easy understanding of cost in a few simple steps. Ford was the third most popular car brand that consumers visiting this website have requested calls from a local dealer.

Chrysler had by far the easiest, most effective message with its Cash for Clunkers advertising. Their program simply promoted a “Double Cash” incentive where Chrysler matched the government’s incentive. If one qualified for a $4,500 rebate from CARS, Chrysler added another $4,500 to the purchase allowing for a $9,000 incentive! It was very impressive and a clear, effective way to communicate their offer. Unfortunately, Chrysler is suffering very low consideration due to its bankruptcy and ran into supply issues even if customers wanted a vehicle.

Toyota was “proud to be part of the US government’s program.” They promoted their most fuel efficient and most dependable car company in America message in the TV spots for the program.



GM did a Cash for Clunkers qualification experience from their corporate GM.com website. The site was similar to Ford’s where one entered in their car information and it said what GM products were eligible for trade. It however did not include additional manufacturer incentive information.

Smart, as I mentioned earlier, provided a very interesting effort to gain some interest from bargain shoppers. They promoted a $99/month payment when a clunker was traded in for a new Smart car. The low monthly payment was definitely attractive and looked great in large print. Unfortunately, many were quick to chastise the offer as it came with a large $6,667 balloon payment at the end of the 36-month term. The full cost of the deal and the limited appeal of a two-seat car that looks like a death trap next to a Chevy Cobalt, probably caused most buyers to look elsewhere.

It was no surprise to see the small car; fuel-efficient leaders gain the most from the program. Truck sales were strong which definitely helped the home team along with a couple shining examples like the Ford Focus which led the program as the Number 1 buy of shoppers.


To be Continued (Article should be up no later than Dec 2): Part II: Examining Post Cash for Clunkers

the statue of zeus at olympia greece

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http://www.boncherry.com/blog/2009/09/17/the-seven-wonders-of-the-ancient-world/

the statue of zeus at olympia greece

The Seven Wonders of the World,,The Statue of Zeus at Olympia
After his work in Athens was done, Phidias travelled to Olympia to start on what was considered his best work, the statue of Zeus. ...
www.cleveleys.co.uk/wonders/statueofzeus.htm

Statue of Zeus at Olympia - Wikipedia, the free encyclopedia
The Statue of Zeus at Olympia was made by the Greek sculptor Phidias, circa 432 BC on the site where it was erected in the Temple of Zeus, Olympia, Greece. ...
Description - Loss and destruction - Phidias' workshop rediscovered
en.wikipedia.org/wiki/Statue_of_Zeus_at_Olympia

The Statue of Zeus at Olympia
The Statue of Zeus at Olympia was the most famous artistic work in all of Greece and one of the Seven Wonders of the Ancient World, and it made a profound ...
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Image results for the statue of zeus at olympia greece

Seven Wonders Of The Ancient World-- The Statue Of Zeus At Olympia
The Statue of Zeus is located at the ancient town of Olympia, on the west coast of modern Greece, about 150 km west of Athens. This is the statue of the God ...
www.tqnyc.org/2006/NYC062731//statuezeus.html

Olympia History: Information about the Statue of Zeus in Olympia ...
The Statue of Zeus in Olympia, Greece. Information about the gold Statue of Zeus in Olympia - Peloponnese with also travel information: History, museums, ...
www.greeka.com/.../olympia/olympia.../olympia-statue-zeus-history.htm

Statue of Zeus (statue, Olympia, Greece) -- Britannica Online ...
Britannica online encyclopedia article on Statue of Zeus (statue, Olympia, Greece), at Olympia, Greece, one of the Seven Wonders of the World.
www.britannica.com/EBchecked/topic/.../Statue-of-Zeus

Statue of Zeus at Olympia - tips by authority Howard Hillman
The statue of the Greek god Zeus at Olympia in Greece was one of the world's greatest statues. It was created in about 450 BC by the renowned Greek sculptor ...
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The Statue of Zeus at Olympia, Greece | LiveScience.com
Built around 450 BC and 40 feet tall, the seated figure of Greece.
www.livescience.com/.../img_display.php?...statue_Zeus...The%20Statue%20of%20Zeus%20at%20Olympia,%20Greec...

The Statue of Zeus at Olympia, Greece | Travel | guardian.co.uk
The Statue of Zeus at Olympia, Greece. ... The Statue of Zeus at Olympia, Greece. It's a wonderful world. Pyramid at Giza, Egypt · Interactive map ...
www.guardian.co.uk/travel/zeus

7 WONDERS: Statue of Zeus at Olympia, Greece
Now, there are several statues that maintain the spirit of the Zeus at Olympia, one of the most famous of them is the statue in honor to Abraham Lincoln in ...
the-newseven-wonders.blogspot.com/.../statue-of-zeus-at-olympia-greece.html

Timeline results for the statue of zeus at olympia greece
776 BC
The Statue of Zeus at Olympia Location At the ancient town of Olympia, on the west coast of modern Greece, about 150 km west of Athens. History The ...
fliiby.com
432 BC
It was made by the Greek sculptor of the Classical period, Phidias, circa 432 BC on the site where it was erected in the temple of Zeus, Olympia ...
www.theworldwonders.com

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Kia Microsite and Tour Reaches for Gen-Y

“We got together with a group of really cool people to celebrate Music, Film, Design, Entrepreneur Spirit and Gaming. We call them The Soul Collective”

From this continues Kia’s marketing outreach to teen and twenty-something consumers. The Kia Soul Collective was a ten-city tour promoting the Kia Soul as it showed up at concert events where show goers could get more information about the car and if they arrived between 12pm-8pm could test-drive a car. The effort was run by Cornerstone, a full-service lifestyle marketing company.

The site is divided into a various artistic interests: Music, Film, Design, Entrepreneur. All of the representatives for each section are Gen-Y up-and-comers with some established credibility. They all appeal to the creative nature of the target consumer and attempt to bring some coolness to the Kia Soul product. “Each member of the collective was tasked with demonstrating ‘how they roll’ through creating original films, art, music and more,” states the Press Release announcing the series of free concert events and the Kia Soul Collective site.

The Kia Soul is in a battle of the boxes as it launched the Soul at the same time Nissan launched their aptly named Cube and Scion had recently redesigned their xB. Kia picked up some immediate buzz with their funky hamster TV ad, which was one of the more memorable commercials of 2009. They also received some decent blogger coverage from non-automotive writers.

The Kia Soul Collective effort nixed the hamsters for turntables and nightclubs. The nice thing is there is still a connection across all of the efforts – the slogan “a new way to roll.” Roll can apply in a variety of ways and throughout the campaign has brought together rolling wheels and roll as in attitude. Connecting with artists is a natural integration in showcasing interesting people who have chosen a path that is definitely relevant to the target consumers.

There is a Flickr account setup for the event. I browsed several of the photo galleries and couldn’t find one photo with over 20 views. This isn’t uncommon from what I’ve experienced looking at all kinds of event marketing efforts brought online to Flickr. It doesn’t seem to matter what brand or product, but few people ever view these photos and probably for good reason. They only matter if you attended the event. Watching people you don’t know sign in at tables, drive around in a car, and go to a concert you didn’t attend just isn’t that compelling. It’s probably not even worth the effort to put up these galleries for any brand. Unless you have some compelling reason to do so, like they’re the first photos of the car or a celebrity is involved; otherwise, it’s not worth doing.

What is worth doing that is in the Kia Soul Collective site is the “Click Here for Your Event Photo” section where if you did attend an event you can retrieve it at the site and hopefully learn some more about the Soul’s marketing effort.

One disconnect is that there is virtually zero product information on the site. Obviously, adding product information to a hip, creative site promoting concert events could turnoff the audience Kia wishes to reach; however, providing a simple call to action to learn more about the Soul, say in the right side’s Keep Informed section would’ve been an easy way to promote the car a bit more. There is a Soul logo that is clickable to the Kia site, but clickable logos are weak Calls to Action, something stronger would’ve probably helped with what I’m guessing is a very low click-through rate to product pages.

The other question that begs asking is should this effort exist as an unique site, separate from the Kia Soul Launch experience. The Kia Soul launch site is pretty odd in its own expression and the Soul Collective effort probably could’ve lived in the existing site; instead of creating a whole other web site for people to find.

In an article from iMediaConnection called “3 Reasons to Ditch Your Microsites” author Sean X Cummings states, “Microsites are orphans. The URLs are orphans. You have to keep feeding them, housing them and clothing them, even though no one really wants them anymore.”

Looking at all the effort put into getting people to the Kia Soul Collective microsite, I wonder if Cummings is right. There is no point now that the tour is over and the content is old. No one has a reason to go here, yet Kia still feeds the site by linking to it from their shopping site at Kia.com. Why? Why have potential shoppers go to the Collective URL where you may deter their interest in your product and forget they were even interested in a Kia Soul? Internet users are fickle and you are just a click away to the next attention getter.

That’s why it’s often a better move to integrate your marketing efforts into minimal destinations like the shopping site and a launch experience, and even that you may want to combine into one single destination. I’m personally a fan of having a site for the launch efforts that are not convoluted by shopping links. Let your main site be the destination for serious buyers or product researchers. Let the launch site familiarize visitors with the campaign and key messages you want the product to communicate, not everyone is ready to start Build & Pricing and trying to find a dealership.

Anyway, the Soul Collective is another effort to combine creativity, youth and event marketing. There is nothing revolutionary here, but for what it is it subscribes to most of the fundamental elements company’s have when approaching these efforts: microsite, Flickr and a Twitter account. Being more integrated to the online efforts already in place with the Kia launch site would have alleviated the need to maintain a distinct effort, plus integration with the launch experience would’ve brought more of the digital effort into a more impactful singular effort. It still is a decent effort to reach that coveted Generation-Y demographic so many marketers wish to appeal too.

Kena curi lagi

It is that time of the year again. What time of the year, you ask. Well, the time of the year when I get my personal belongings stolen, of course. What else?

Last year on November 27th, I was robbed in Kota Kinabalu. This year on November 28th, I lost my bag and its entire contents to a thief who somehow figured out the padlock combination of our dragonboat locker cage. Five or six bags were stolen, including mine. This is the first time that something of the sort has happened in my team, although someone cut through the American team's cage before, apparently.

Things I lost: My trusty Esprit bag, which YKent who bought it from Hong Kong sold to me, and it has weathered through so many conditions formal or rough because it's so versatile. Sigh. It was a good bag. My wallet which was cheap and falling apart, so no love lost there. S$100 which I had just withdrawn the day before, and a couple of hundred RM, which, don't ask me why I was bringing all around Singapore when they don't accept RM here. My student ID, my debit card (which has 2 bucks in it, they're welcome to it), my ATM card, my EZLink card, random transport cards that I collected from the US. My phone, the one that I hated. Well good riddance, except that all my contacts and sim card were in it. My umbrella. A library book - Jane Austen's Sense and Sensibility, which I had not finished, damn it. And it looked pretty old too, bet it was published a long time ago... well, let's just hope that the thieving bastards would appreciate classic literature. My Vegetarian t-shirt =( and my very absorbent gym towel. My house keys.

Things I didn't lose: More important forms of ID - my passport and Malaysian IC or driver's license. My research notes and camera which I took out right before I left, because I didn't want to make them wet.

Things I thought I had lost but didn't: my pencil case, my supervisor's library book, the cable for my external hard disk, my mp3 player which contained the 3-hour interview with Tope my Nigerian CSer (!!!).

All in all I suppose the damage wasn't huge, since most of the stuff that I lost are replaceable, apart from that vegetarian t-shirt that I got from San Fran... but I guess I could be thankful to the fact that I didn't lose my Old School or "If you can read this: make me a sandwich" t-shirts that are my favouritest t-shirts in the world, bought from Wellington, which have been with me through thick and thin, through leech infested tropical jungles and dry dusty deserts. Sucks that I lost all that money, but then money doesn't have emotional value so that's fine. Ambivalent that I lost my phone, along with it old and musty messages that hinted of relationships that could have been, people whom I've lost contact with, dear messages from my good friends that I can always accummulate again. I shall think of it as a yearly cleansing ritual, losing a phone and all the contacts, and building up again the core of people who matter.

The police took ages to arrive and in the meanwhile everyone crowded around to cancel credit cards and phone cards. The ones who weren't affected stayed back to give emotional support. There was this British uncle who kept growling in frustration every five minutes, haha. A really nice Indian guy loaned me 50 bucks. People kept speculating how it happened, and after they had already exhausted the possible scenarios they just repeated themselves over again.

After settling the collective police report (I'll have to make another individual report later) - I had a fifty dollar bill on me and a card with the case report written on it. And an old energy bar wrapper in the back pocket of my shorts, from the Grand Canyon hike. I could choose to go home, and wait till Housemate David gets home, but that could be a long wait. I decided to go get my sim card fixed at Raffles City instead. Then I changed my mind because I didn't have any form of ID on me and they probably wouldn't take my case; so I took a map from the Concierge and ran all the way to Chinatown to catch the free public screening of Gubra, a film by late Yasmin Ahmad, my favourite Malaysian director. After watching the (really good) movie I met Adibah (a Singaporean CSer) and her friends by chance, and they walked me to Outram Park MRT, although I told them that I couldn't be mugged since I didn't have anything on me. Well apart from 48 bucks and a case card and a Singapore map, but what are the odds, seriously?

There I took an MRT back to Pioneer, stinking everyone within a 3 feet radius of me with a combination of dried sweat and dried river water. After that I walked home from Pioneer MRT. Apparently it only takes less than 20 minutes, and it was nice walking under the night breeze in the knowledge that I had already exhausted the probabilistic quota of being robbed within a day.

Tourism in Laos

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280 BC
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1987
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In November 2008, it was announced that the Colossus of Rhodes was to be rebuilt. According to Dr. Dimitris Koutoulas, who is heading the project in Greece, ...
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Eiffel tower restaurant paris france

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/bmw

Toyota A-BAT Concept

The Toyota A-BAT was on display at the Toyota exhibit in Detroit at the 2008 North American International Auto Show beginning Monday, January 14. Kevin Hunter, president, Calty Design Research, Inc said that "Driving from beyond the suburbs to the city is a way of life for many people. We've taken Toyota's truck heritage to a different level by envisioning a vehicle capable of manouvering the suburbs as well as dirt roads. This compact truck is as comfortable for long commutes as it is for road trips. It can accommodate outdoor toys and home improvement supplies. Plus, customers benefit from the hybrid powertrain's low emissions and fuel economy."

TMS Advanced Product Strategy group and Calty, Toyota's North American-based, research and design centre located in Newport Beach, California are the group that responsible for the A-BAT concept development. This team created a new genre of compact vehicle with good fuel economy, advanced functionality, manoeuvrability, unique styling within its segment, and a durable package suitable for an active lifestyle.

Beside the lightweight A-BAT concept package also coupled with Toyota's Hybrid Synergy Drive technology is designed to deliver excellent fuel economy. Translucent solar panels in the top surface of the instrument panel capture sunlight and convert it into energy, showcasing the vehicle's "green" character. Toyota A-BAT is an environmentally friendly cool truck.

This cool car has a unique aerodynamic exterior crafted by Calty Project Chief Designer Ian Cartabiano and Creative Designer Matt Sperling. They integrated Toyota's design philosophy, "Vibrant Clarity" into the exterior by keeping the design forward-looking, crisp and functional.

Although the A-BAT is rugged and has a spirited exterior, the interior team worked to create a modern look for the interior. The door trim, shoulder, armrest and instrument panel pads and seat cushions are made of a tough, lightweight and comfortable material that can be selected for personalization.

Daryl Harris, Senior Creative Designer said that "The inspiration behind the exposed structure on the interior was drawn from high-end mountain bike frames. "We applied lightweight construction materials, such as carbon fiber and aluminum, to the instrument panel, console and seats for increased structural rigidity while reducing mass."

The interior of this cool automotive has a retractable portable navigation unit with a seven-inch diagonal screen and Wi-Fi internet. It also includes other advanced features such as a port for portable device assistant synchronization and a hard drive for digital music. The Toyota A-Bat is the next evolution of compact truck.

Korean Food

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http://vaiguoren.wordpress.com/2009/06/03/south-korea-korean-food-goes-global/

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5 ก.ย. 2008 ... อาจารย์ชาวเกาหลีของพวกเราเองก็พอจะมีเวลาว่างจากงานมานำเสนออาหารอร่อย ๆ เช่นกันค่ะยังไงก็ช่วยกรุณาติดตามบล๊อค koreanfood นี้ต่อไปด้วยนะคะ ...
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The secret of Korean food
The characteristics of Korean food, a look at the national condiment kimchi, and recipes.
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16 Nov 2009 ... Korean cooking, recipes, restaurants, reviews, videos, podcast, photos, cookbook, DVD, and blog.
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www.trifood.com/food.html

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Western food began emerging into the Korean diet, such as white bread and ...... "Korean Food Basics: What You Might Find On A Korean Food Menu" taken from ...
en.wikipedia.org/wiki/Korean_cuisine

Hong Kong Tour

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Slow Food and Farmer`s Market in Riga

The market place that has in recent years acquired almost the status of a cult object is the Green Market (Zaļais tirdziņš) of the Bergs Bazaar (Berga bazārs).
On the second and fourth Saturday of each month, from 9:00 a.m. to 3:00 p.m., the Bergs Bazaar is home to the only covered outdoor antique market in Riga, offering antiques, unique Latvian arts and crafts and a variety of other fascinating souvenirs from the past.
In addition, you will find Slow Food Farmer`s market, where you can purchase local, traditional and seasonal produce and products, home-baked bread, cured and smoked meat and fish and homemade cheese.

Next dates in 2009: 28. November; 12., 26. December.

More info: http://www.bergabazars.lv/eng/home/

Tourism in China

CNTO - China National Tourist Office
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www.cnto.org/

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Tourism in China has greatly expanded over the last few decades. The emergence of a newly rich middle class and an easing of restrictions on movement by the ...
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en.wikipedia.org/wiki/Tourism_in_China

http://www.asianinfo.org/asianinfo/china/pro-tourism.htm

China Attractions, China Tourism, Beijing, Shanghai, Xian, Tibet ...
China tourism information on tourist attractions in major China cities as Beijing, Shanghai, Tibet, Xian, Guilin, Hong Kong, Guangzhou with entrence charges ...
www.travelchinaguide.com/attraction/

National Tourism Administration of The People's Republic of China
Has the growth rate of tourism in China, do you think, accelerated over the ... Wang Zhifa, vice chairman of China National Tourism Administration (CNTA), ...
en.cnta.gov.cn/

China Vacations, Tourism and China Travel Reviews - TripAdvisor
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www.tripadvisor.com/Tourism-g294211-China-Vacations.html

Travel And Tourism in China
Travel And Tourism in China: Growth rates in most segments of the Chinese tourism industry headed downwards during 2008, in many cases going.
www.euromonitor.com/Travel_And_Tourism_in_China

China | Mekong Tourism
CNTA has 6 affiliated organizations: CNTA Logistics Center, CNTA Information Center, China Tourism Association, China Tourism News, China Travel and Tourism ...
www.mekongtourism.org/site/about-us/twg/china/

การท่องเที่ยวแห่งประเทศไทย : ข่าวประชาสัมพันธ์ > งาน “2009 China ...
1 พ.ย. 2009 ... งาน “2009 China (Guangdong) and Thailand Tourism Cooperation and Exchange Conference” วันอังคารที่ 10 พฤศจิกายน 2552 ...
thai.tourismthailand.org/news/content-2501.html

China Tour, China Travel Information, China tour packages, China ...
(BBC); A snapshot of Mount Hua of Shaanxi Province · China expects record number of travelers in October "golden week" · Tourism official dismisses ban on ...
www.chinatour.com/

Beyond Mud: Jeep Spreads Its Brand Wings

After seeing the “I am Ram” commercial the day of Chrysler’s grueling 8-hour media event, I thought maybe Chrysler was done – time to stick a fork in it. Fortunately, the Jeep brand’s version of “I am…” is remarkably impressive and really hits the mark.

Three spots have debuted for the “I am Jeep” campaign. The first is a nod to people who don’t just passively watch life happen in front a TV set, like I am right now as I type this and watch Always Sunny In Philadelphia. “I live. I ride. I am.” mocks the social behavior of non-Jeep people by demonstrating how passive a lot of lives are as TV screens show active lifestyles while no one is in the room, a subtle way to show Jeep owners are out doing the adventurous not watching it. It's a bit different than the atypical muddy trail ride expected from Jeep's marketing team.

“It’s Only Hair” is a more whimsical extension of Jeep’s brand identity. With women as roughly 40% of Jeep buyers, it certainly reaches a significant demographic. In the ad, several women are getting extensive salon styling work done only to hop into their Jeeps and let the open air destroy the hairstylists' work. The appeal is of interest for either gender as it knocks the vanity of our society, something that has a greater appeal than just catering to off-road drivers. The ad is "rugged", but not in the stereotypical dirt and trail way yet still hits a core brand attribute - carefree living.

The only strange part about the “It’s Only Hair” commercial is the 1970’s sitcom music track that is a bit trite; even though, it is an obvious nod at the ridiculous score of most salon product ads. Unfortunately, it’s a bit too distracting and causes the spot to lose some of its punch by being too cutesy in its execution.

Some may argue the spots lack product communication and may be too much of an emotional, lifestyle message. However, it is important to note that, at this time, product is Jeep’s weakness. They are in a product lull and need to rebuild the image while attracting more than just their hardcore enthusiasts to the brand. Reminding people what Jeep stands for is a great way to generate interest while not doing the expected tearing up of sand dunes. The brand is obviously hoping this less-rugged approach will broaden appeal.

According to Automotive News, "Jeep research found that only 30 percent of consumers are interested in true off-roading, so the brand aims to appeal to both its traditional 'adventurers' and 'dreamers', a larger group of people who are time-constrained by family and work, who want authentic gear with the hope that one day they'll be able to do more and dream less.'"

In attempt to appeal to the time-constrained Jeep consumer, “Clocks” is the other commercial that unfortunately is a bit weak when compared to the other two spots. It does encapsulate the same message and is connected to the campaign idea; however, it just lacks a bit of the charm of “It’s Only Hair” or the pulse of “I live. I ride. I am.”

The enthusiasts are not fans of the new spots, but it's really not for them. This is about extending the brand, not entrenching it. Most enthusiast forum members had things like this to say, "The concept is good, but instead of showing coffee makers, clocks, TV's it should have shown the Jeep out in nature while saying those things and then it would be perfect. Without knowing this was a Jeep commercial I was expecting it will end up with an insurance ad or about a new high tech cell phone."

Overall the campaign is interesting and while it may not appeal much to the trail seeking Jeep owner, it has another agenda to extend the joie de vivre Jeep ownership brings to those who may be intrigued to join the club. With not a lot to talk about product-wise until the new Jeep Grand Cherokee arrives in Summer 2010, this campaign is a good strategic move as the brand repairs some scars after a brutal 2009.


UPDATE from Bloomberg News 12/4/2009: Seems the Jeep dealers are not too happy about the brand's direction and are calling for "the company to pull new television ads and restore regional marketing budgets."