The seaside resort city of Jurmala has just received recognition as Europe’s best tourist destination in Latvia. All visitors to Riga are cordially invited to travel there, as it is only a half-hour train trip from downtown Riga.
The “European Destinations of Excellence” – EDEN honours in Latvia this year go to Jurmala. The EDEN competition this year, organised by the European Commission, had as its theme “Tourism and Water Resources”, and of all the projects from Latvia, Jurmala’s was deemed the best: “Jurmala Resort City – Peninsula on Water”.
Jurmala was chosen the winner taking into account its activities in the tourism sector, and use of water resources in offering new tourism products. They are certainly versatile, beginning with white sand beaches with upgraded infrastructure, lakes and rivers, fishing, boat rides, water-parks, and ending with more sophisticated tourism services such as balneotherapy and talasotherapy.
Jurmala will now be able to use the EDEN trademark, thereby boosting promotion in the mass media and tourist booklets/guide books. The resort city will be presented at the European Tourism Forum and the all-nations EDEN winners’ exhibition in Brussels.
All about Jurmala and its tourist attractions and projects in eight languages at: www.jurmala.lv
