Camping at Ulu Terong #3

*this was written about a week ago. I realized that if I didn't post it now I'd never post it, which would result in a hanging travel post even though I had completed the three-part series! So post it I will. This post involves some rewrite though, because I pulled some pictures out to pad up Part 2 - effectively digging one hole to fill up another. Anyway, here goes.

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As I survey my battered body now, I see numerous welts from various bug bites, some (unbearably) itchier than the others, with a couple of ugly swells on my right ankle from an angry ant that gave me a big stinging bite. There are two huge bruises on my left knee, along with smaller ones along the shin and a large green one on my right thigh. Funny thing is I do not remember getting any of them. I've got a leech bite on my left wrist and another one on the right side of my waist. Somewhere along the way two splinters got stuck in my right thumb, but my dad has removed them expertly with a pin and tweezers. Right arm's a little sore from my tree-felling career, but otherwise overall I'm feeling fine.

I'm tired of going chronologically so I'll just round up the last day with random observations with random pictures. In the morning the guides told me that my tent was like a roaring zoo, because of my snoring. Before the end of my profuse apology they'd already launched another tirade laughing at Albert the Chinese guide who supposedly snored like an old motorcycle ("vrrooom vrrooom kakakakaka"). Then they turned on the radio to a Tamil channel to wake up Money (a verbatim excerpt from his long name) the lone Indian in the group haha.

The last day I became more loquacious and talked more to the Italian girls who are CSers as well, and they might come to Singapore next week so we can meet up and I can bring them out for Ladies' Night and get drunk. They've promised to host me in Italy if they're there when I go.

This trip was very interesting, especially after I have been through my co-supervisor's "Sociology of Tourism" module last semester. Because of my inability to integrate into the rest of the tourists and my ability to speak the lingo (well sorta), I was absorbed into the backstage of what they call "staged authenticity", a concept that means tourists look for "authenticity" when they travel, i.e. they want to experience the "real" culture and activities, but in actual fact they cannot, because the local hosts will invariably put up a stage of what they want the tourists to see and experience.

Equally interesting was this Pacman shaped rock that I picked up by the river.

I wouldn't say I was totally in the backstage, but I was definitely let much more into the insiders' circle of jokes and gossip (sometimes about the tourists themselves), got called "Amoi" or "Nyonya" in the All-Malaysian group (of men), helped out with stuff like cooking and at the end, I sat in the cars of the trekkers instead of the tourist van, and sat at the guides' table for lunch *proud*. Then I got the number of this guy who apparently owns a durian orchard and I am to call him in July and invite myself to his dusun nyehehe.

Here's a group picture of most of us before leaving the Kamunting bus station. That's Uncle Guide (His name is Adi, I found out from Razali later) behind me giving me the chilli horns, haha wtf. He was also responsible for pouring Coke on my head in attempt (and success) to get me to bathe before I left the river. I miss him already. Razali's the standing man with the mint green t-shirt, who does not look like the mischievous monkey he is in this picture.


Wow I've written three lonnnnnnnnng posts about the trip - this has got to be the first time that I've ever managed to chronicle an entire trip, from all my past trips. I know how to do it now - I should write the entire series before releasing them, because publishing by parts just make me lazy to continue writing. The steam has to be conserved until I finish everything - and finally, here we have it. Also part of the reason I'm taking the trouble to take down my travels this time is because I anticipate a lot of writing for my research and they will take the form of journals like this. Practise dulu. Note also how I slipped in a bit of theory as well ;)

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*back to present

After coming back I have also had tea with Razali, Cikgu Halim, Fadhil and Cik once; and played volleyball with Razali and some others as well. As a result my forearms have joined the array of bruised limbs. I swear they will form a hate club against me soon.

Also - I found out something shocking! Recall the 13-year-old puffing on a cigarette that I mentioned in Part 1? He (Cik) is thirty years old! I thought he was a little too young for the hairs on his chin. I'm still overcome with embarrassment for the mistake. I sense that my embarrassment was so painful that even Razali refrained from teasing me on the subject. But seriously he looks really young. And "thirty" sounds so much like "thirteen", I maintain that it's the fault of the English language. Kononnya international language. Now "tiga puluh" and "tiga belas" is so markedly different that all miscommunication would be eliminated.

*knocks head repeatedly on nightstand*

Click for Part 1 and Part 2.

/Octavia 2



Happy Birthday Arūnas



Executive Director Arunas Sarka is one of the founders of Lithuanian Tours and started working at the company on February 1992. Veteran of our team Arunas is the best hotel whizz communicating with our suppliers and always reaching the stage when both sides are satisfied.
Knowing hospitality industry better than anyone else in Lithuania Arunas is the great mentor for the colleagues and even hoteliers are frequent for his advice.
Arunas is the greatest sportsman at Lithuanian Tours. He plays basketball and football, his latest hobby - windsurfing, the activity that he joined with the passion like he does everything else.

The Augmented Reality Race



In the early days of the Internet, I was an application developer and found a lot of enjoyment in writing VRML, ActiveX controls and Java Applets. Technology was evolving very quickly in the 1990s as we moved from early HTML with all its embossed tables, grey backgrounds and blinking text. It wasn’t long until dynamically data-driven websites and early Flash became a way to showcase web content in a new fascinating way. One new technology that is starting to gain interest in the latter part of our current decade is Augmented Reality.

What is Augmented Reality? It is simply a way to blend computer graphics objects with real-life objects. It really isn’t new technology, but it is a new way to let consumers interact with your product through a web cam and free software. Bringing it to the masses is what’s new.

Advertising is finding ways to integrate their products into your real-world life through the use of a web cam and PC (sorry Mac users, myself included.) How are they doing it? By letting people view images of a product on their computer screen that shares the space with their present physical world. Play some of the videos on this article to get an idea of how it works.



So far this is an International method of promoting a car as the UK has two examples; one from MINI and the other from BMW, while the Australian’s get to play with a paper steering wheel while viewing the new Nissan 370z.

It is cool. And like anything that uses technology in a cool way, it comes across as being innovative which in turn gets consumers to see your product as innovative.

The thing I really find most interesting about Augmented Reality’s use in marketing is how it gets your ad noticed in a sea of typical advertising. Provided you take the time to engage with the Augmented Reality software, you are probably going to show your friends or talk about it with your co-workers. Why, because it’s different and relatively fresh.



Of the three automotive brands using the technology, the best implementation goes to BMW for their incorporation of the technology into their Z4 campaign. The Nissan and MINI demos merely showcase the car on visual plane. The Nissan has a nice touch of lighting up in a dark room, but it is still just a visual ah ha moment. The Z4 implementation actually lets you “drive” the Augmented Reality car to create a painting. Their implementation makes use of the technology in a way that relates back to their campaign and, best of all, may actually get you to try doing another painting again so you reengage with the brand many times.

The one problem with Augmented Reality use by marketers is that few people will use the technology, since it has a few technical barriers; even though, most new technology innovations have audience adoption limitations. Using the technology requires taking a print ad or mailer to your computer to see the product demonstration (most also let you print out a page on your printer.) There will be few who do that or realize what the advertisement is talking about. It isn’t instant and does require downloading software and sitting at your computer screen to engage.

One way ticket to India

Was in the middle of an air ticket transaction when my debit card was declined (probably due to lack of funds). So now Asa and I are proud owners of two one-way tickets to India. We will probably have to turn lesbians and set up a family underground there while pretending to be sisters. Since that's what you do when you buy one-way tickets to India. No?

I've decided to return to Singapore on Monday. The very thought of it weighs me down, sigh. After the trip back from Singapore last week I haven't done any work (for one whole week! the horror!) so it is time for me to go back and pay my dues.

There's also a very real possibility that I may have to move again, because my landlord is a creep. When I was in KL he opened my locked door, to "spot-check", WTF. He has also stated through email that he will continue doing that until he can trust us and we can "give him confidence", and it is his responsibility to ensure that we all "live in harmony and safety and enjoy our stay". (Does this sound familiar to anyone?) I am NOT bloody living in a hostel, and he's NOT my bloody hostel matron. As far as the tenancy agreement is concerned he does not have the right to do that, and I might seek legal recourse.

Though according to this page, Singapore is pro-landlord and there is no comprehensive law dealing with landlord and tenant relations. Then there's this forum page where the landlady went through the tenant's garbage (found a used condom and forfeited his deposit coz she accused him of bringing girls back but the guy was just masturbating with the condom) and his belongings occasionally. There's no solution in the threads, but some comments are just ridiculous.

"If I'm not mistaken, there is no invasion of privacy here. The flat belongs to the owners and I know some of them will check the room (but won't tell you that they do) in order to ensure there is no drugs / illegal substance."


WTFFFF RAGE NO INVASION OF PRIVACY?? "To ensure there is no drugs/illegal activities" is exactly the same reason given by my Creepy Landlord - and I am furious about it - because I paid good money to rent a personal space, not to be policed, and what about the flip side? I.e. who's going to be responsible if my belongings go missing, or if I am assaulted in my own locked room?

OK deep breaths. Chill. That's why la I think I will have to move. It's a pity because my housemates seem to be nice people, but I cannot live in a panopticon, and my situation now reminds me so much of Singapore in general that it's not even funny.

Have to detoxify my brain with all the hate and rage within. Indiaaaaaaaaaaaa. Bostonnnnnnnnn. Ohmmmmmm.

/W,I,P,



Wellness tourism in Lithuania - Druskininkai resort

Many people in Europe enjoy having SPA vacation in the world renowned resorts but not many know that there are excellent opportunities to enjoy nature, have treatment procedures and go back home re-charged and with great experiences from resorts in Lithuania.
Druskininkai is the most famous resort town in Lithuania, counting its resort history since 1794 when King of Poland Stanislaw Augustus Poniatowski declared Druskininkai to be the health resort. It was natural mineral water springs and curative peat mud deposits that made the area famous. Besides, Druskininkai and its vicinity are one of the cleanest areas in Lithuania. There is no heavy industry nearby and even agriculture is limited. Druskininkai is just several kilometers South from Dzukija National Park.
These resources have extremely strong support from the hospitality industry. Multiple SPA’s and hotels offer varied medical and wellness products, and the guest can choose exactly what is the best for his health or soul. We recommend staying at 4* Druskininkai hotel where waterpark fun is included into hotel room price. Another great option is Vilnius SPA, a 4* hotel wilth great spa and conference center. For sure there are more nice choices to stay and relax in Druskininkai.
There are a lot things to do in Druskininkai. There are two water parks in the town. The bigger one -Druskininkai Water Park – offers 18 different baths alone and a great variety of water park attractions. Guests can take a slow and relaxing boat trip to Liskiava – beautiful landscape area with one of the most impressive baroque masterpiece – the Church of the Holy Trinity.
Pedestrian walkways along the Nemunas river banks and through the pine forests, bicycle routes (bicycles can be rented at any resort or hotel), even nice villages and towns around Druskininkai for a day trip by private car – in short, there are plentiful of activities to meet various interests of visitors.
Grutas Park in the outskirts of Druskininkai, is yet another unique attraction exhibiting Soviet memorabilia and sculptures outsdoors. There visitors can not only get acquainted with the “socialist realism” art, but also get a better understanding about the brainwash in the Soviet Union.
Please find more information at Druskininkai Tourist Information Center.

To book your trip to Druskininkai please go to:
Wellness packages
Alternative Escape in the Nature
Do not hesitate to contact us if you want to improve your own or your clients’ health in Druskininkai!

Tiguan Configuration Overload

Attention Deficit Disorder
n. Abbr. ADD
A syndrome, usually diagnosed in childhood, characterized by a persistent pattern of impulsiveness, a short attention span, and often hyperactivity, and interfering especially with academic, occupational, and social performance.

Don’t get me wrong when you read this, but I really find some of the worst sites on The FWA: Favourite Website Awards. Sure they are pretty and sure they find some interesting ways to visually communicate a product, but they are rarely consumer focused.

Take for instance the latest FWA winner the Volkswagen Tiguan Portugal site. Like a lot of Favourite Website Awards it is visually interesting. It’s also visually annoying.

This cute little sport utility vehicle must be a highly configurable car with lots of options, seat configurations and sport versatility. Why do I think this? Because the site is dynamically reconfiguring itself constantly while I am trying to navigate through it. It’s as if I’m in the car, sitting there minding my own business when magically the glove box pops open, the rear seat folds down and the passenger door opens and shuts by itself. Sound confusing? It is. The Tiguan site does a similar bizarre dance while you are trying to click on the image gallery, learn about the performance options and…wait, just wait a second, the gallery just disappeared and moved to another position on the screen!

Now like I said above, don’t get me wrong the site is pretty and visually cool, but this is about promoting a new vehicle not testing the attention span of your potential customers.

Moving navigation that keeps rebuilding itself is annoying, to say the least, but it must be really frustrating if you are someone interested in the product and have to keep fighting with the site to get at what you want to see. Maybe the Portuguese are people who have a love for visually erratic art and have a lot of patience?

All I know is in my experience of usability testing and working with some great interface designers that this site would be a consumer nightmare. Beautiful yes. Usable only if you have a lot of time. On the web, I find a lot of automotive consumers are not that patient when Flash animations take over to a dizzying degree.

Happy Birthday Jurgita



Our colleague Jurgita Pavilionyte is celebrating her birthday today. She is with Lithuanian Tours since September 1997 and manages our individual clients with passion and attention to the customer needs. Being one of the company most experienced persons she is always dedicated and self confident managing bookings and friendly with the colleagues and our partners.
If you don't know exactly what you would like to see in Lithuania, if you are not sure which hotel to choose or how to get to your desired destination Jurgita is the one that can advise and prepare your vacation package so that your trip to Lithuania, Latvia or Estonia will be unforgettable.

Camping at Ulu Terong #2

Taking into account reader feedback (DRY DRY DRY - by anon) I shall slot in some photos. I actually didn't take many pictures, and most of them are pretty half-hearted, so just bear with me.

Morning
What I saw when I first opened my eyes

I woke up at 7am, three hours later. It was already light, and the jungle was awake with activity, marked by a certain noisy something screeching on my left. "Stupid white-handed gibbons!" I murmured, from a flash of memory of the description of the trip in the CS KL forum.

I lay in my sleeping bag, undecided of what to do. The Italians were still asleep, but the guides were up and I could hear their conversation punctuated by chuckles and rustling of equipment. I could continue to lie there pretending to be asleep or get up and be collectively ignored by another bunch of people. With a sigh, I chose to get up, since I didn't pay RM300 to pretend to sleep in the jungle. (Neither did I to be collectively ignored by a bunch of people, come to think about it.)

Grabbing my toothbrush and toothpaste, I made my way to the stream one minute away, smiling at the guides and "selamat pagi-ing" as I passed them by. With the toothbrush stuck in my mouth, I followed Fadhil to a better part of the stream and brushed my teeth there as I watched the clear river water flow downstream where the fishes did their circles. The morning was looking up already.

Upon return to the campsite, Razali hailed to me and planted me in the guides' tent. "Bagi Jun kerja lah (give her work)," he said to Pak Man who was stirring the pot of Milo boiling on a camper gas. I was assigned a papaya and a knife and the task to peel it. Around me sat a wild assortment of men, including two bankers, an Art teacher in a secondary school, an ex-police warden, a couple of ex-Special Forces, two IT guys, a 13-year old puffing away on a cigarette and some guides. Most were just trekking kakis and not guiding.

Of course I didn't know all that when I was shyly sitting there, clumsily shaving too much flesh off the papaya, just soaking in the conversation around me. I also didn't know that the papaya was a prank, and after a laborious ten minutes which saw only half the papaya peeled, someone took over and coolly split the papaya into six pieces without peeling the skin off the remaining half. Pwned.

The Canadians and the Italians woke up eventually and crowded around for breakfast, i.e. kaya with bread, Milo and papaya. After that, we set off, with parangs attached in a purposeful fashion to our belts (or in my case, a vine that was tied around my waist) towards the direction of Upper Trong Falls.

To the Waterfall, Pelanduk and Leeches
I was in the first group, walking after Uncle Guide, whom I attempted to talk to while trekking. He was a man of few words, and I didn't get much out of him at first. I'm really sorry I didn't get his name though, because after I got past his cool and reserved exterior, he was one of the guys who really took care of me during the trip.

"Tengok tu (look at that)!" He stopped in his tracks and beckoned to me.
"Apa? Apa? (what? what?)"
"Pelanduk (a mousedeer)!" He pointed with the tip of his parang.
I squinted through my misted glasses and stared beyond the tip of his parang. "Mana? Mana? (where? where?)"
"Tu (that)!"
I squinted some more and saw a flash of movement. "Ah!"

Later he told some others that I saw a pelanduk and I was very "ong" (lucky). I didn't have the heart to tell him I only saw the rustling of the leaves as the pelanduk fled, no doubt scared away by my vigorous squinting.

The trek to the waterfall was not too difficult (or maybe I've grown in fitness - who knows) and marred by only the pesky little bloodsuckers. There are two types of leeches in this jungle. One is small, brown and stealthy; and the other type is bigger, greenish with stripes (giving them their name "tiger leech") and their bites hurt. Previously irked by the tiny brown ones found in FRIM, I found the tiger leeches overwhelmingly scary, especially when they move up your pants.

To describe how they move - there are suckers on both ends of the leech's body. One end has teeth, the other does not. How it moves is it stretches the front sucker (with teeth) to its body length, sticks it on the surface, and then moves the back sucker beside the front sucker (folding its body), and the front sucker goes again. I haven't found the word to use for leeches moving yet. But you get the idea.

Tiger leech that hitchhiked in my pocket for godknowshowlong sticking on my hand phone

Along the jungle floors you'll see leeches moving in this alien fashion, and when it finds a good position it will stick one sucker on the surface and the other sucker will be waving around the air, hoping to latch onto the human or wild boar or any other animal lumbering by. They are remarkably quick. On the way to the waterfall I had to pluck off a number, and it is indescribably gross to have to do this with your bare fingers on a squirming, slimy bloodsucker, which would invariably clam onto your thumb, after which I would inevitably squeal and thrash my wrist up and down to get rid of it.

Banker Lee, who had cut my position as the second in line, would object to my violent thrashing because he said that the flung leech might land on him. In order to dispose of a leech, you're supposed to roll it with your thumb and index finger so it is unable to bite on you, then you throw it away. I know this in theory. In practice, it would take all of the three days for me to learn the trick. On the last day as I was walking down from the camping spot chatting with Uncle Guide, I was notified of a leech climbing up my thigh. I plucked it off, rolled it for two seconds and flicked it nonchalantly into the bushes, all with my left hand (I had got two splinters on my right thumb hence it was unfit for any leech-rolling activity). Talk about personal growth.

At the Waterfall
In the meanwhile though, the leeches were coming on fast and thick. Banker Lee had plucked 62 leeches off himself before he lost count when we reached the waterfall. When I took off my hiking shoes at the waterfall, to my utmost horror, there was a host of four or five leeches stuck at the sole of my right sock, seemingly united to chew a hole and get to me. AAarrrrrggghh I rolled the sock off me in record speed, and ended up with an overturned sock full of leeches. And then utilized my limited stock of femininity to get Banker Lee to de-leech the sock for me.

Obligatory waterfall picture

When the others had tired of the waterfall I slid down the natural rock slide three times into the pool and laughed at the two bankers' confinement to the baby pool area. Being the noob in the group I had to fully utilize any opportunity to laugh in the expense of others because they didn't come easy. Hahahaha so big already also don't know how to swim hahahaha.

After that I sat with the guides and other trekkers and cooked instant beehoon with them. Albert, another Chinese guide, made chopsticks out of young bamboo shoots. Cikgu Halim the art teacher, myself and the 13-year old Kid opened up packets of Thai-brand beehoon and dumped them into the boiling pot of water. Razali amused himself by popping by and casually slipping a leech or two into the soup as I stirred it. I made sure my batch of beehoon was leech-free. And this is why you should always help in the kitchen.

By the waterfall I got my first leech bite on my wrist. As I type this I am also suppressing the mad urge to scratch it. Bloody leeches. The lazy afternoon flew by as I sat around chatting idly with the guys, and soaking my feet in the cool running water. When we were about to leave, we felled two palm trees (didn't get the name) for ingredients of the soup we were going to cook for the night. That was the only time that I used the parang, to help fell the tree, and although I had an ungodly fear that the parang would slip, be flung backwards and chop off someone's limb and boomerang back into my face, I think I did pretty well at chopping the tree. 45 degrees. Brute force. Hell yeah.

[i took a video of the tree-felling but it's 50mb so you'll have to imagine it]

Then we trekked back to the campsite to gather firewood for cooking lemang (bamboo rice). In the evening, the two bankers left along with two Canadians who were too terrorized by the jungle the previous night and had to leave.

Cooking Lemang and Campfire Fun
Lemang is not difficult to cook, but it takes hell lot of patience. You fill the bamboo shoots - lemang - (bought from some kedai) three quarters full with glutinous rice, then fill it up with coconut milk. A makeshift rack is built from tree branches, on which the filled lemang lean, near a blazing fire. Then you periodically turn the lemang judging from the burnt extent of the exterior. I didn't quite keep track of the time used, but it must have been at least two hours and more.

Halfway through it started pouring, so a makeshift tent had to be built over the fire. Now adopted by the guides' side, I stood by the fire and made easy conversation with them, along with the Italian girls, while the Canadians huddled miserably in the cold, leaking guides' tent. Tracking mud all over the tent, I tutted along with the guides. Tsk tsk.

It was apparent that the camaraderie among the guides and trekking kakis were built on years of good-natured teasing. Everybody had something, anything, that could be poked fun at. With my half-past six command of the Malay language I understood about half of the jokes, but that was enough to keep me in constant chortles of mirth. For instance, when I mentioned that I stay near Sri Sinar, Razali told me in a deadpan face to never mention "sinar" in Pak Man's face. "Dia sensitif," he said. The second morning he beckoned to me mysteriously, I assumed, to show me some spectacular natural phenomenon. There stood Pak Man, beanie off, with his head gleaming merrily under a ray of sunlight that bounced off the shiny bald surface. I laughed till my sides hurt.

My guilelessness and general ignorance also made me the butt of many jokes (such as not recognizing that Iran was not beside Bolivia; and not comprehending what Mat Telanjang meant - 'Naked Mat'), and when I finally spilt that I was doing my PhD, my Permanent Head Damage gave me my defining bull's eye. I didn't mind though. If anything, I was glad that they liked me enough to kacau me.

The lemang cooked, everybody crowded around to eat it with the chicken dry curry and the soup made out of the palm tree amidst the subsiding rain. It was good. After dinner, the Canadians and Italians retired to their campsite respectively, and the Malaysians went to bathe in the river. I was contented to continue stinking in my clothes and stayed by the riverside and poked the campfire.

Watched as a tiger head in the fire spurted flames from its roaring mouth. Stirred up the embers among the ashes and observed their glowing edges. Attempted to spread the fire to other unlit parts of the firewood. It had been a long time since I've been so at peace, thinking of nothing at all. Lately even the KTM commutes from KL to Singapore have started to become infested with worries and work-related stress, and I was contented to toast my face, play with the fire and think of nothing more important than balancing the peanut shells on my wooden staff and sending them into the furnace. To their fiery deaths.

While deep in thought of nothingness and fiery kacang deaths, I was interrupted by one of the guides spreading his wet socks to dry by the fire, who pointed behind me. I turned and found myself face to face with a red checkered object with two eyes and two chunky arms spread out in an imposing and menacing manner.

"Wooo!" Red Checkered Object went.

"What the?" I exclaimed, and burst into peals of unstoppable laughter. Simply priceless. A full-grown man with a sarong over his head, pretending to be a scary ghost. Tak tahanlah hahahaha Razali the joker. Managed to wreck my zen-like mental state just like that. With that, my night ended on a cheery note, went to bed around 10pm. Also snored like an entire zoo, as I was teased mercilessly the second morning, but that's for the next post.

Previous post here. Next post there.

Camping at Ulu Terong #1

I'm back from the camping trip, in one piece with battle scars and sore spots all over, so I shall put up a some blog posts to do some subliminal bragging about my hardiness and mad survival skills. To keep myself from doing hanging travel posts, like many times in the past, I've actually written all the three posts on Camping at Ulu Terong, and will release them one by one because all of them are pretty long, and will probably be really boring if you read them all at one go.

The Decision
I suppose I should start with how I decided to go on this trip. On one fine day last week I was bored and browsed through the Couchsurfing KL Forum, to see what was up, and saw this post by a man called Razali asking if people wanted to join in on a camping trip he was organizing for some Canadian students. I juggled with the idea for two seconds and decided that I could do with some camping in my mundane life. Pranced around the house, got my parents' approval ('coz I'm filial like that and 'coz I know they're cool enough to give the nod), gave Razali a call the second morning and transferred the money.

In short I decided within 2 seconds to transfer RM150 (Trip cost RM300, discounted from RM380 only for CS members =D) to a complete stranger and to go into the jungle with a bunch of complete strangers. And this is why I am studying this amazing essence called trust and how it works within CS.

Here's Razali's CS profile under the username BANDITLEADER. Tell me if you would make the same decision as I did.

Initiation
On Friday, at 8:40pm I reached Hentian Duta and met up with Fadhil, one of the guides, and the Canadians. There was going to be about 11 Canadians, two Italian girls and me as guests. The reception from Fadhil and the other guides was as warm as that from the Canadians was cold. After trying some furtive smiles at my Canadian trekking counterparts and not getting invited into the group, I settled in for the bus ride to Taiping and we stopped at Bukit Gantang at about 12am. There, we met up with a larger group of guides and trekking kakis, all sipping coffee at the rest stop for the trek ahead.

The tourist us split into two groups and were transferred to a closed Malay restaurant nearby via van. The Italian girls came from Penang and joined us. There, we were instructed to extract unnecessary stuff from our backpacks and deposit them into plastic bags. Previously instructed to bring a 50litre backpack, I expected the others to have backpacks that dwarfed my 32litre, but turned out that mine was the biggest among all the tourists. Most of them brought light day packs. I took out my jacket and extra khakis and a bunch of keys, and decided that the rest were not dispensable.

Then they handed each of us a sleeping mat and a parang (machete). The combination of the wooden handle, the polished wooden sheath and the dull glimmer of the blade of the parang gave an air of solid purposefulness. Do not mess with the parang, it seemed to say. With the blade safely tucked in its sheath, in turn safely stowed in my backpack, I was whisked into the jungle by a four-wheel drive, finally initiating some polite and boring conversation with some of the Canadians.

At this point I have to clarify that calling them Canadians or Mat Sallehs or whatever is not of racist intent - but I simply have no other handle to refer to them collectively. Moving on.

Reaching The Campsite
As we reached the starting point, all pretense of conversation and niceties lapsed with the regrouping of the Mat Sallehs, so with anticipation bubbling silently within, I stood in line while the guides sprayed our shoes with repellent that was supposed to keep the leeches at bay.

The repellent did not work very well. As we started trekking, some of the Mat Sallehs started crying out in alarm when leeches started to latch on them. My facade of being the tough and unperturbed Malaysian used to the perils of the jungle was quickly blown when I found a long one on my sock, trying to suck my blood through it. It was three times the size of the puny ones found at FRIM. In panic, I flicked it away. It worked, but then I saw another one coolly making its way up my shoe.

I hate leeches. I hate the way they move - I maintain that if they moved like worms or snakes I would be much less afraid of them. If there's anything more than my fear of leeches, it would be the fear of leeches in the dark of the night. And these were leeches in the dark of the night. I was very, very perturbed.

We reached the campsite in about half an hour, all sweaty and freaked out from the leeches, and by the time we set up camp it was 3:30am. "Camp" was tarpaulin sheets tied up as shelter and tarpaulin sheets on the ground to put our gear and weary selves on - "no walls", described Federica, one of the Italians. The Italian girls and I had a small camp to ourselves some metres away from the guides' camp, while the Canadians were positioned in another camp a short trek away.

As I lay on my sleeping mat, staring at the clusters of stars through the leaves and listening to the jungle surrounding me (one, two three crickets by the right and a laughing cicada somewhere above, with a background music of tiny strings playing), I pondered. About life in general, about how I'm going to need loads more social skills to do my research, about how Italian actually sounds a bit like Malay. Not about the non-existent walls and the ineffective repellent and the prowling leeches outside the camp.

You know, 'coz I'm a tough and unperturbed Malaysian used to the perils of the jungle like that.

Part 2 here.
Part 3 here.

Yay Malaysian Arts!

Waaaaa Talentime Free Screening!

I'm as prolific as humping rabbits today - three posts in a day! Anyway, another community service announcement - there's a free screening of Talentime (by Yasmin Ahmad) at 3pm, May 23 this Saturday - but I'm going to have to miss it because I'll be camping =(

But you can go! There's a Q&A session after the free movie, YASMIN AHMAD'S GONNA BE THERE, and the co-author of my blogging book Prof Wan Zawawi Ibrahim will also be on the panel. =D (I curi-curi tumpang glamour.) Movie screening will be held at Pawagam Mini P.Ramlee. Pretty much identical information (without the hyperness) at Yasmin Ahmad's blog here.

Toilet

This evening I went to KLPac and watched Toilet (dance/theatre). After kena ffked by numerous people one after another, I ended up watching it alone, and I'm really glad I did. Somehow it lifted the pressure of hoping that people I invited would like it, so I immersed myself thoroughly in the message that they tried to convey, on life, on indulgence, on internal conflict, on humanity.

I'm no critic, this is the first ever dance performance that I've ever watched, but I did enjoy it. I loved how the stage was designed - there was one sequence playing with disco lights and mist that is exactly how I imagine being stoned would be like - and the dance movements were engaging although I could see some trembling of the limbs which might be signs of inadequate training, I wouldn't know, have to ask Yuen.

Also there is girl-on-girl kissing action on stage. With passion, and not only once, I might add. Do I see some guys perking up right there? (Boy-girl kissing also have. And there was one boy-girl intimate dance sequence that I really liked as well.)

So check it out if you have time - it's only showing till May 24 - tickets cost RM37 for regular price, and if you happen to have a student card like me you get to pay only RM24 ;) Link here.

Kaleidoscope: Hands Drumming Festival

I picked up a flyer when I was at KLPac and it features drums, something that I'm a little partial to. Drumming workshops and performances will be held from 10-14 June during the festival.

For ex-Chonghwarians you would know 吴圣雄老师, pretty much the Art teacher, and he's also behind the drum team 二十四节令鼓in Chong Hwa. I don't know whether he's still in CH or not, but I do miss the drum team, and if I remember correctly he's the founder of Hands Percussion Team. Oh yeah he is, just checked out the official website.

Sadly the dates are on probably my masa kegentingan for Double Deadline 15 June, so I probably won't make it =( Someone go with my spirit can?

Tour in Lithuania out of beaten track

Lithuania is not a very popular country so majority of people having vacation in Lithuania choose the most popular sites, such as Vilnius, seacoast or Druskininkai and Birstonas resorts. Nevertheless, Lithuania has much more to offer and there are attractive places that even not many Lithuanians can boast to have seen them. There are 30 regional parks in Lithuania established in picturesque landscape areas, protecting flora and fauna and open for tourists to visit. Seeking to know better our area we visited 3 regional parks – Dubysa Regional Park in Central Lithuania, Pagramantis Regional Park situated nearby and Nemunas Delta Regional Park in West Lithuania on the shore of Curonian Lagoon.

Dubysa Regional Park
The park is situated in Northern part of Raseiniai region and we visited Jukainiai forest geomorphologic preserve and Molavenai hill fort complex managed by the regional park administration. Traveling on Vilnius- Klaipeda highway, about 190 kilometers from Vilnius one can take a right exit to Vidukle Railroad Station and following the road signs reach the Jukainiai Forest.
The main attraction is the Jukainiai Forest – the remaining part of sacred Lithuanian pagan oak forest where a pleasant walkway is installed with wooden sculptures, comfortable arbors and benches for tired people to rest. Part of the track runs across a small swamp with very picturesque forest surrounding it.
A lot of tourists visit the Hill of Witches near Juodkrante famous for a nice walkway decorated with local craftsmen’s sculptures. Compared to it, the Jukainiai Forest we found even more attractive.
Molavenai Hill Forts is yet another chapter of Lithuania’s history – once wooden castles protecting local farmers from Teutonic knights stood here. When visiting such sites one tries to imagine how one could survive and fight back enemies heavily armed on that small piece of land.
Last but not least, highlighting this area is the famous Vidukle dumplings (kind of ravioli) that you can order at local restaurants near the preserve. One centimeter diameter balls covered with fried bacon are just incredible.


Pagramantis Regional Park
Taking from Vilnius Klaipeda highway to Taurage (34 kilometers) and then on to Silale road after 15 kilometers one reaches Pagramantis village. Situated on the confluence of rivers Jura and Akmena the hamlet is surrounded by hill forts and forests.
The main attraction of Pagramantis Regional Park is a swamp walkway nearby the Jura river. Walking among small pines you can feel like you are far North with no civilization around. There are cranberry-fields and sundews occasionally hunting for flies. And the sky is so high… Another nice place worth seeing is Nightingale Valley, ideal place for picnics on The Akmena river bank.

Nemunas Delta Regional Park
A novel can be written on what one can do in the delta of the Nemunas River. Located some 40 kilometers South from Klaipeda, this is the largest regional park in Lithuania. The park borders with Russia and about 1/3 of the Nemunas Delta belongs to Kaliningrad Region of Russian Federation.
This is a kingdom of birds and water. The most famous is Ornithological Station at Vente Cape – the place where birds rest during their spring and autumn migration. But birds nest here during other seasons as well.
Silute, the centre of the region, boasts a new harbor opened last year to make boat trips along delta routes and channels more comfortable.
Rusne Island-town is an old fishermen center where the best smoked fish in Lithuania can be purchased. Thousands of Lithuanians come to Rusne in early spring to fish cucumber smelling smelt. Polder museum at Uostadvaris exhibits historical machines used to regulate water level during floods.
Unique village on the Minija River became the largest yacht harbour in the area, and many boat trips start or end here. Do not get confused by the restaurant name Minges Egzotika. The food is much better than the name – local fish and especially fish soup served here are outstanding. And, of course, you are likely to find another swamp walkway here.
As local Woodward says, there is no point in going on an hour trip to the swamp – you need a full day to explore local animals, settlements, rare plants and small lakes. You just need to have very high fisherman boots and a good local guide. Incredible experience and maybe some wet dress are guaranteed.
Not to miss small hotels in this area – they all are related to water – be it Curonian lagoon or Minija River or any branch of the Nemunas delta. And it is a feast for fish dishes lovers. I
f you are seeking for records – second largest thuja in Europe grows at Kintai – locals say that it is just a few hundred years old and it will stand for another thousand years!

Sell Out! (updated)

I was chatting with KF and realized that he didn't know about Sell Out! yet, so probably many others are still in the dark. Sell Out!'s a Malaysian-made musical/comedy, and as you can see from the trailer below it has got many international accolades, so make sure you catch it before it leaves the Malaysian cinemas! It's showing in Singapore too in Cathay cinemas.

Here's the trailer. I did enjoy the movie, it is very unique and the songs are just... XD



Like I told KF the movie does have its shortcomings, but do go watch the movie and find out for yourself =)

updated: I found this other scene, which is actually cut out from the movie, but it's a taste of the satirical script to expect within the movie:

Probably the Best View from Radisson SAS Tallinn Lounge


Radisson SAS Tallinn Hotel Director of Sales and Marketing Mr Bastian Gaerner has visited our office recently. According his words Radisson SAS Tallinn hotel is one of the top choices for business and leisure travel accommodation in Tallinn. More than that the view from Radisson SAS Tallinn Lounge situated on 24th floor has the best view in the Baltic countries. Our guests enjoy this hotel but there are some other hotels with that outstanding view in Riga and Vilnius.

Super disoriented.

This week I'm only spending two nights on my KL bed - Sunday night in Northam Hotel, Penang; Monday night at home; Tuesday and Wednesday night on KTM; tonight at home; Friday and Saturday night in the wild camping =)

*hugs self*

I know I have lots to do but right now I'm so disoriented from getting back to KL 6am this morning that I've resorted to... watching police-themed HK dramas, which probably does not help any. I've got stuff to blog about and they're all swimming in my head, no thanks to the thick HK drama plot and adrenaline-inducing action scenes (damn them).

Emails to reply, emails to reply. I watched Sell Out! last week and I thought it was commendable and I wanted to blog about it - but that slipped away before I could and suddenly I was in Penang. In Penang I watched a documentary in the hotel about planets and the universe and was really intrigued - wanted to blog about that, and also the fact that I hadn't been in a decent hotel for so long and hadn't seen Melissa Sim for so long and the Penang orgasmic foooooooood but then I was rumbling along the train tracks from KL to Singapore.

Intermittently I also wanted to blog about these nasty bug bites that I've got on my ankles and my calves, I don't know what bit me but the bites are itchy, swollen and manifest in angry red five-cent spots of busted capillaries. In moments of commuting idleness I wondered if I could put a leech on the bite and somehow neutralize it. I'm still wondering.

In Singapore I ran about running errands, saw my co-supervisor and practically binned my grant application draft (demolition, ground zero, deep breath and here we go again). Oh yeah how could I forget?

I AM GOING TO BOSTON IN AUGUST =D

When I first got the news I wanted to tell someone who could understand the importance of this to me. Picked up my phone and realized that there was no one. At the end I broke the news to a couple of my colleagues and got the same level of congratulations that I would give to a random colleague who just got accepted for an overseas conference. Sigh.

Oh yeah - sometime last week I also got the news that my homosexuality and films paper got accepted into another conference held in New Delhi, but I'm going to be stuck in Singapore for another forum at the same period of time so no New Delhi for me. I haven't even bought the ticket to India yet, the trip with Asa, it's been such a busy period of time that I keep putting it off, and that is keeping my parents on tenterhooks because they're trying their best to dissuade me from going in light of the swine flu situation. I don't know yet.

To chronicle my current turmoil of activity, firstly I have a deadline to meet and that's on 24th May and since I'd be busy dodging leeches (or actively seeking them out muahahaha) then somewhere in Ulu Terong, Perak, the deadline will be rolled forward to... tomorrow. Holy macaroni. Ground zero grant application and rewrite of another paper for a graduate forum in July, both deadlines on June 15. First year report deadline July 3rd. Amidst all the deadlines I have to plan for my trip to Boston which I am planning to stretch way longer than 3 days. For research-related crazy schemes of course.

Visa, tickets, couchsurfing... blah. somehow not in a crazy scheme mood.

While travelling this time around, from Singapore to KL and from KL to Penang - snippets of the travelling I did last year kept resurfacing. Camp fire in Cameron Highlands with Val (who subsequently got diarrhoea hahaha); the Jelapang Toll with the impossibly clean toilet when me and Asa went hitchhiking; the beautiful views of the northern forests and mountain range while road tripping with YKent and GuangHong; running for the bus while meeting Robert in Malacca. I love this country man. And I miss all my friends.

Suddenly emo. Woi camping trip tomorrow! Going Boston in August! 12noon already. I think I should go take a nap.

An Automotive Strategist's Look at Twitter


I uploaded a presentation on Slideshare.net I developed on how I came to find Twitter a useful medium for an automotive enthusiast or marketer. Basically, the deck looks at how I approached Twitter and found a way to make it work for me. I also reviewed a couple of automotive experiments on Twitter and how they are giving auto lovers a place to congregate and engage with brands, publications, and other enthusiasts.

Toyota Prius Undefined


The new 2010 Toyota Prius recently launched their media for the campaign “Harmony Between Man, Nature and Machine”. From John Voelcker, Editor-in-Chief of All About Prius, the campaign is all about “highlighting the car's latest features, the campaign paints the Prius as offering what buyers want--advanced technology, more power, interior space, safety, and the magic 50-MPG figure--while simultaneously giving nature what it wants: lower tailpipe emissions.”

The team is reaching out to some other media outlets to build awareness outside of normal automotive channels (what I mean is not marketing in auto related websites or on portals.) They are planning some content within How Stuff Works and have already implemented a homepage wallpaper on Dictionary.com promoting the Prius.

Let’s discuss the Prius Dictionary.com example. Right now it is simply a beautiful image of a Prius that covers the homepage. It’s a nice break from traditional banner advertisements. Unfortunately where it leaves off is in getting some good content integration in the Dictionary site. For example, type in “Prius” to get a definition and all you get is “–adjective (in prescriptions) before; former.” And the best part is the “sponsored results” above the definition provide links to the 2009 Prius and the all new Honda Insight.

What Toyota should have done is, at least, own the Prius definition page advertising if people search Dictionary.com. They also could’ve included a definition about the car, if the Dictionary.com site would let them (I’m not sure if they have restrictions on only formal definitions can exist.)

It will be interesting to see how Toyota markets the new Prius against some competition from it’s Honda Insight neighbor. Already, Toyota is making some great traction as pre-orders have reached 75,000 units; though, I caution that number being customers only. What I’ve seen is a reporting of pre-orders also including dealership orders. Also, the Prius’ main competitor the Honda Insight isn’t getting rave reviews, at least from the world’s most anti-hybrid car reviewer – Jeremy Clarkson – who called it “Biblically horrible.”



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พระราชวังแวร์ซายส์ ปารีส ฝรั่งเศส

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http://www.nanmeebooks.com/webboard/topic.php?postid=00005345&wbr_id=18

พระราชวังแวร์ซายส์ ปารีส ฝรั่งเศส

พระราชวังแวร์ซายส์ (ภาษาฝรั่งเศส: Château de Versailles) เป็นพระราชวังหลวงแห่งหนึ่งของประเทศฝรั่งเศส ตั้งอยู่ที่เมืองแวร์ซายส์ ซึ่งปัจจุบันเป็นส่วนหนึ่งของมหานครปารีส พระราชวังแวร์ซายส์เป็นพระราชวังที่ยิ่งใหญ่และสวยงามแห่งหนึ่งของโลก และนับเป็นหนึ่งในเจ็ดสิ่งมหัศจรรย์ของโลกยุคปัจจุบันด้วย

ประวัติ

เดิมนั้น เมืองแวร์ซายส์เป็นเพียงเมืองเล็ก ๆ แห่งหนึ่งเท่านั้น มีผู้คนอาศัยอยู่เบาบาง บริเวณส่วนใหญ่เป็นป่าเขา เยี่ยงชนบทอื่น ๆ ของฝรั่งเศส เมื่อพระเจ้าหลุยส์ที่ 13 ยังทรงพระเยาว์ ขณะพระชนมายุได้ 23 พระชันษา ทรงนิยมล่าสัตว์ในป่า และทรงเห็นว่าตำบลแวร์ซายส์น่าจะเหมาะแก่การประทับเพื่อล่าสัตว์ จึงโปรดเกล้าฯ ให้สร้างพระตำหนักขึ้นมาใน พ.ศ. 2167 โดยในช่วงแรกเป็นเพียงกระท่อมเล็กๆ สำหรับพักชั่วคราวเท่านั้น

เมื่อ พระเจ้าหลุยส์ที่ 14 แห่งฝรั่งเศส ขึ้นครองบัลลังก์ มีประสงค์ที่จะสร้างพระราชวังแห่งใหม่ เพื่อเป็นศูนย์กลางในการปกครองของพระองค์ จึงเริ่มปรับปรุงพระตำหนักเดิมในปี พ.ศ. 2204 ใช้เงินทั้งหมด 500,000,000 ฟรังก์ คนงาน 30,000 คน และใช้เวลาอยู่ถึง 30 ปีจึงแล้วเสร็จในพ.ศ. 2231 ทุกส่วนทำด้วยหินอ่อนสีขาว เป็นแบบอย่างศิลปกรรมที่งดงามมาก ภาย ในแบ่งออกเป็นห้องๆ เช่น ห้องบรรทม ห้องเสวย ห้องสำราญ ฯลฯ ทุกห้องล้วนมีเครื่องประดับงดงามตระการตาและภาพเขียนที่มีชื่อเสียง

การก่อสร้างพระราชวังแวร์ซายส์แห่งนี้ได้นำเงินมาจากค่าภาษีอากรของราษฎร ชาวฝรั่งเศส ต่อมาจึงได้มีกองทัพประชาชนบุกเข้ายึดพระราชวังและจับพระเจ้าหลุยส์ที่ 16 กับพระนางมารี อองตัวเนต ประหารด้วย "กิโยติน" ในวันที่ 6 ตุลาคม พ.ศ. 2332 ปัจจุบันพระราชวังแวร์ซายส์ยังอยู่ในสภาพดีและเปิดให้ประชาชนเข้าชมได้

http://th.wikipedia.org/wiki/พระราชวังแวร์ซายส์

รายละเอียด ที่เกี่ยวข้อง จากการค้นหา :

พระราชวังแวร์ซายส์ - วิกิพีเดีย
พระราชวังแวร์ซายส์ (ภาษาฝรั่งเศส: Château de Versailles) เป็นพระราชวังหลวงแห่งหนึ่งของประเทศฝรั่งเศส ตั้งอยู่ที่เมืองแวร์ซายส์ ...
ประวัติ - สถานที่ต่างๆ - เหตุผลที่ได้รับคัดเลือกเป็นมรดกโลก - เหตุการณ์สำคัญ
th.wikipedia.org/wiki/พระราชวังแวร์ซายส์

ไฟล์:Orangerie.jpg - วิกิพีเดีย
ภาพนี้และภาพอื่น ๆ ณ สถานที่เดียวกันที่ กูเกิล แมปส์ - กูเกิล เอิร์ธ - OpenStreetMap, (ข้อมูลเพิ่มเติม) ... พระราชวังแวร์ซายส์ ...
th.wikipedia.org/wiki/ไฟล์:Orangerie.jpg

พระราชวังแวร์ซายส์
พระราชวังแวร์ซายส์ (Versailles). พระราชวังแวร์ซายส์ แห่งเมืองแวร์ซายส์ ประเทศฝรั่งเศส สร้างขึ้นเมื่อปี ค.ศ. 1661 - 1681 โดยพระเจ้าหลุยส์ที่ 14 แห่งฝรั่งเศส ...
www.thaigoodview.com/library/studentshow/.../varsai.html

Versailles
พระราชวังแวร์ซายส์เป็นพระราชวังที่เก่าแก่ อยู่ทางทิศ ตะวันตกเฉียงใต้ของกรุงปารีส แต่เดิมเป็นเพียงหมู่บ้าน ของชาวนา ต่อมาพระเจ้าหลุยส์ที่ 14 ...

แสดงแผนที่ของ Place d'Armes, 78000 Versailles, France
www.thaigoodview.com/library/teachershow/.../ppr-vs.html

ทำไมพระราชวังแวร์ซายส์ถึงไม่มีห้องน้ำ
ทำไมพระราชวังแวร์ซายส์ถึงไม่มีห้องน้ำ เป็นคำถามที่น่าสนใจยิ่ง และมีคำตอบจากคอลัมน์ รู้ไปโม้ด ของน้าชาติ ใน ข่าวสด 21 มกราคม พ.ศ. 2551 ดังนี้ ...
www.arunsawat.com/board/index.php?topic=9040.0

พระราชวังแวร์ซายส์
พระราชวังแวร์ซายส์เป็นพระราชวังที่เก่าแก่ อยู่ทางทิศตะวันตกเฉียงใต้ของกรุงปารีส แต่เดิมเป็นเพียงหมู่บ้านของชาวนา พระเจ้าหลุยส์ที่ 14 ...
school.net.th/library/create-web/10000/language/10000-4713.html

พระราชวังแวร์ซายส์ : Palace of Versailles
อ่านรายละเอียดสถานที่ พระราชวังแวร์ซายส์ : Palace of Versailles ได้ที่นี่ · อ่านรายละเอียดการแบ่งประเภท 7 สิ่งมหัศจรรย์ของโลก ได้ที่นี่. :: อ้างอิง ...
www.wonder7th.com/3versailles_palace.htm

ว้าว! พระราชวังแวร์ซายส์ : ตำนานโลก
พระราชวังแวร์ซายส์ : Palace of Versailles สถานที่ตั้ง : กรุงปารีส ประเทศฝรั่งเศส ปัจจุบัน : สามารถเข้าเยี่ยมชมได้ เป็นพระราชวังที่สวยงามมากสร้างขึ้นโดย ...
variety.teenee.com/world/385.html

เปิดพระราชวังแวร์ซายส์ | เรื่องเล่า...เอามาคุย
28 มิ.ย. 2009 ... เปิดพระราชวังแวร์ซายส์. posted on 28 Jun 2009 12:30 by naiboymouth. แวร์ซายส์ เป็นชื่อเมืองเก่าแก่แห่งหนึ่งของฝรั่งเศส ตั้งอยู่ที่กรุงปารีส ...
naiboymouth.exteen.com/20090628/entry

พระราชวังแวร์ซายส์
พระราชวังแวร์ซายส์ (Palace of Versailles) จัดเป็น 1 ใน 7 สิ่งมหัศจรรย์ของโลกยุคปัจจุบัน เพราะความสวยงามใหญ่โตของตัวปราสาท ...
www.itea.5u.com/My%20Webs/weresy.htm

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Chrysler Rebuilds in Its Rubble


Earlier this week the government’s auto industry task force slashed Chrysler’s proposed marketing budget in half. As the company is under a dark cloud of a very public bankruptcy, the government is definitely making it difficult for Chrysler to stay present in consumer’s minds and worse all the negative press is making Chrysler an even less attractive decision for shoppers. This all leaves one to ponder if the Chrysler customer is down to one type of customer – the bargain shopper.

As Business Week reported, "customers are coming into the showroom making outrageously low offers for Chrysler vehicles, expecting them to take any price just to sell a car." The bargain shopper wants a deal and not just any deal, but a huge deal. Giving them $6,000 off a $30,000 plus vehicle isn’t what they expect. They want more, like 50% off. They’re the same type of shopper who is out there looking to buy a foreclosed house at half-off or more. And Chrysler is the automotive industry’s example of a distressed sale. Much like real estate’s demise, consumers are waiting to show up and get a bargain. And if the bargain isn’t good enough, they’ll wait it out. They’re not stupid.

With today’s announcement of Chrysler eliminating over 700 dealerships nationwide, the inventory situation gets worse for a company in the droves of restructuring. So, not only are consumers questioning the viability of the company. Now prospective shoppers know the market is about to get flooded with more supply as dealerships consolidate and inventory piles up with fewer retail outlets to move product.

Meanwhile, Chrysler is trying to rebuild its reputation with their new brand campaign: We Build. In the TV spots, Chrysler promotes how it is building a new car company that they are building for us. Of course, I can hear the criticism of the anti-bailout crowd – you mean we are rebuilding your company for your executives and unions.

One hopes with Chrysler’s reduced ad budget that they can sway public opinion in their favor as the campaign promotes upcoming electric vehicles and strengthens the brand’s identity of building rugged off-road products, like Jeeps and Ram trucks, that customers have come to love.

But it will be a struggle to sway public opinion with a limited marketing campaign budget. Also the recent marketing mistake they made when they ran a full-page ads in major newspapers thanking America for their first bailout last year doesn’t help either. Many will feel any advertising is money wasted where “their money” is being used to sell them. That’s the problem with very public government bailouts and meddling government task forces, people don’t like throwing good money after bad and for a lot of America, Chrysler is a weak company with weak products. They don’t show up on Consumer Reports recommendation lists, they rank low on JD Power Quality studies, and, the worse part, everyone knows they are in this position because they make inferior products in a very competitive automotive industry.

Fair or not, Chrysler has a very hard road to travel and it will be interesting to see how the new “We Build” campaign is received. I have my doubts it will be received well; though, I’m sure some focus groups will think the ad campaign improves brand perception.

Hang in there.

Busy oh so busy. I'm in KL and my productivity level has hit the roof - I've been hard at work in reading literature in attempt to put together a proposal for an impulsive stab at getting a research grant (deadline 15th June, same deadline as another paper I have to submit for a forum T_T) and apparently I will be going for a camping trip next weekend.

I say "apparently" because I am as surprised about it as you are - another impulsive decision made just this evening, and it will take at least a good four days out of my already tight timeframe. But I am extremely psyched about it and I will just have to work doubly hard to make up for lost time.

The original plan was to stay in KL for as long as my productivity continues, and that itself is motivation enough for me to stay productive. I'm also going to Penang this Sunday for a night's stay to stuff my face and to meet Mel Sim. But with the camping trip in the picture, I'll have to go back to Singapore to get my hiking shoes and other stuff. Meaning that I shall have to make a trip back to Singapore in between Tuesday and Friday to get my stuff, unpack my boxes (fled Singapore with everything still in boxes in my new room), borrow more books and if possible, meet my co-supervisor.

Wahlau stress.

In response to the stress I've actually written a draft of the proposal for the research grant (in like half an hour haha - Stress is your friend). A draft with horrible English, but a draft nonetheless. I think I've got the gist of what I want to do, and right now it seems plausible. I'm sure tomorrow I will despair over one loophole or another but now I'm just going to simmer in the afterglow of writing a plausible dirty draft.

I've got a lot of mails to reply, I'm sorry if any of you are reading this, but I just don't have much time in front of the computer that actually accesses the Internet - my laptop refuses to go online with my home network, and the sister uses the Internet-accessing computer most of the time, and other times I'm doing academic reading and running errands like renewing my passport (Murphy's Law dictates that one will always have bad hair when one takes one's passport picture T_T).

When I can, like right now, I'm just not in the mood to. So just hang in there, alright? See you guys in a bit =)